My name is Ward van Zoonen. Currently, I am an assistant professor in the Amsterdam School of Communication Research at the University of Amsterdam (UvA) where I am part of the Corporate Communication Department (CorpComm). I obtained my PhD in Communication Science at the Amsterdam School of Communication Research at the University of Amsterdam. Prior to this PhD, I completed a research master in communication science (MSc), a BS in Communication Science, and Bachelor of Business Administration (BBA) in marketing.

Broadly, my academic research focuses on organizational communication. My research interests include the relationship between information and communication technology use and work outcomes. Specifically, my work explores how technological advancements shape and change the nature of work in contemporary workplaces. This relates to how the implementation of technological innovations affects employees work experiences. I am interested in questions related to how workers connect, communicate and coordinate their work through different technologies and the role of organizations in that process.

Curriculum Vitae Ward van Zoonen


  1. The changing nature of work Few people would deny that the nature of employment and work has changed over the past decades and is likely to continue to change. Moving further into the 21st century smart technologies, artificial intelligence, automation, robotics, and algorithms, – which we label ubiquitous-computing innovations – will increasingly crowd the workplace. Although, no one can predict with certainty the trajectory of these ubiquitous-computing innovations, general predictions herald sizable changes in knowledge acquisition, sharing and distributing, as well as massive ripple effects in the workplace. Regardless of its pacing, ubiquitous-computing innovations are changing the manner in which businesses create and capture value, how and where we work, and how and with whom or what we interact and communicate Their rapid development portends potentially radical changes in the status quo, disrupting careers, identities, and work life. Which prompt the question, how do these technological advancements change the nature of work.
  2. Organizational Social Media Use – In a series of research reports this work untangles the paradoxical consequences of employees’ social media behaviors. Specifically, this work investigates how the use of social media inside of companies may shift our understanding of organizational communication processes and affects employees’ (perceived) work outcomes.


13. van Zoonen, W. & Banghart, S. G. (In print). Talking engagement into being: A three-wave panel study linking boundary management preferences, work communication on social media, and employee engagement Journal of Computer-Mediated Communication. Doi: 10.1093/jcmc/zmy014
12. van Zoonen, W., Bartels, J., van Prooijen, A. M., & Schouten, A. P. (2018). Explaining online ambassadorship behaviors on Facebook and LinkedIn. Computers in Human Behavior, 87, 354-362
11. Zoonen, W., & Rice, R. E. (2017). Paradoxical implications of personal social media use for work. New Technology, Work and Employment, 32(2), 228-246.
10. van Zoonen, W., Verhoeven, J. W., & Vliegenthart, R. (2017). Understanding the consequences of public social media use for work. European Management Journal, 35(5), 595-605.
9. Van Zoonen, W., Verhoeven, J.W.M., & Vliegenthart, R. (2016). Social media’s dark side: Inducing boundary conflicts. Journal of Managerial Psychology, 31(8), 1-15.
8. Van Zoonen, W. & Van der Meer, G. L. A. (2016). Social media research: The application of supervised machine learning in organizational communication research. Computers in Human Behavior, 63, 132-141. Doi: 10.1016/j.chb.2016.05.028
7. Schafraad, P., Van Zoonen, W., & Verhoeven, P. (2016). The news value of Dutch corporate press releases as a predictor of corporate agenda building power. Journal of Public Relation Review, 42(3), 451-458. Doi: 10.1016.j.pubrev.2015.11.014
6. Van Zoonen, W., Verhoeven, J.W.M., & Vliegenthart, R. (2016). How employees use Twitter to talk about work: A typology of work-related tweets. Computers in Human Behavior, 56, 329-339. Doi: 10.1016/j.chb.2015.09.021
5. Ter Hoeven, C. L., Van Zoonen, W., & Fonner, K. L. (2016). The practical paradox of technology: The influence of communication technology on employee well-being, Communication Monographs, 83(2), 239-263. Doi: 10.1080/03637751.2015.1133920
4. Ter Hoeven, C. L. & Van Zoonen W. (2015). Flexible work designs: Helping or hindering employee well-being? Testing the autonomy paradox. New Technology, Work and Employment, 30(3), 237-255. Doi: 10.1111/ntwe.12052
3. Van Zoonen, W. & Van der Meer, G. L. A. (2015). Crisis communication in a socially mediated era. Journal of Public Relations Research, 27(5), 371-388. Doi: 10.1080/1062726X.2015.1062382
2. Van Zoonen, W., Van der Meer, G. L. A., & Verhoeven, J. W. (2014). Employees work-related social-media use: His master’s voice. Public Relations Review, 40(5), 850-852. Doi: 10.1016/j.pubrev.2014.07.001
1. Van Zoonen, W., Verhoeven, J.W.M., & Elving, W.J.L. (2014). Understanding employees’ work-related social media use: An extension of theory of planned behavior. International Journal of Management, Economics and Social Sciences, 3(4), 164-183.